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Brand Identity Solutions That Empower Our Clients To Grow
Creating A Definitive Link Between Our Clients’ Brand Identity And Value Proposition
When Professional Services (PS) executives think of brand, they often think of brand identity items, such as logo, tagline, brochures, and look and feel. At The Shattuck Group, we believe brand identity is a key part of a brand, but not the brand itself. Brand identity, one of six key elements of PS brands, is a set of visual and sometimes auditory motifs that represent a brand, becoming symbols of the organization itself.
When we speak with PS leaders across the United States, we often hear these types of comments:
- While the firm’s look and feel today is okay, it does not support sales efforts as well as it could and it is not consistent from one document to the next, decreasing the desired impact executives believe identity should have in the sales cycle.
- There is no linkage between the firm’s identity and its value proposition - there is no “big idea” that grabs the ideal client, pulls them into the sales cycle, and prepares them to buy services.
- Attempts to re-brand the firm have not met expectations because no agency really understood the nuances of an organization’s market and value proposition.
- Poorly designed sales tools do not effectively communicate a firm’s value proposition, market position, and services which places a great burden on sales people and increases cost of sales.
Our Solution
The Shattuck Group creates professional brand identities that help our clients win deals. But more than that, the brand identities we create succinctly communicate your firm’s value proposition to ideal clients through something we call the “big idea”.
Value Proposition
Our brand identity solutions make the “big idea” real for your clients, quickly enabling them to grasp your value proposition and why they should do business with you. This in turn shortens the sales cycle and increases profitability by making your firm’s services highly desirable in the eyes of the ideal client.
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