Based On Research With More Than 350 Professional Service Executives
Lead generation is a top concern with nearly every service firm leader who has participated in our numerous research surveys. Yet lead generation campaigns are plagued with failures, almost more so than any other initiative. Are you satisfied with your lead generation campaigns? Are they delivering the results you desire?
One of the main challenges is that proliferation of lead generation tactics, like social media, online video, and blogging, has left many service firm leaders with deep questions about how to construct a streamlined and effective marketing plan that simply works and doesn’t break the bank. Today there are simply too many options. So what fills sales piplelines and what is simply noise?
We surveyed more than 350 service firm leaders and discovered that they preferred 5 tactics for developing new deals and clients:
- Email marketing - 77.9%
- Thought leadership - 72.1%
- Public speaking - 66.2%
- Search engine marketing - 65.6%
- Webinars - 58%
Across this 80 page document you will learn about these 5 tactics and the 8 key drivers of lead generation success:
- Choose the right lead generation tactics
- Clearly define what a “lead” is to your organization and develop follow up procedures accordingly
- Build your ideal client profile
- Understand the B2B buying cycle
- Pull prospects who fit your ideal client profile into buying cycles
- Build awareness of your brand and your value proposition
- Implement key best-practices
- Always look at the buying cycle from the client’s point of view
You'll also access numerous research charts and statistics. But most importantly, you’ll apply each of the 8 levers to your business through the exercises at the end of each chapter. Then you’ll build a full-blown 12 month roadmap to create deeply effective lead generation campaigns.
A $1,495 value – yours at no charge after a quick meeting.
Because this Guide Book is packed with so much value, we ask a little more from you. While the Guide Book is complimentary, we do require a quick phone meeting before we turn it over to you. To request your phone meeting and the Guide Book, simply fill out the form below.