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Marketing Plans That Achieve Business Objectives
Creating A Visceral Link Between Business Strategy, Marketing Strategy, And Results
Professional Services (PS) executives know that now, more than ever before, their marketing plan is a critical component in realizing business objectives. In a recent research study we conducted with more than 200 PS executives, nearly 90% stated that developing a marketing plan that realizes “the greatest possible return for the budget” was either “important” or “very important” to them. Defining the right marketing strategy is more complicated than ever. A host of new marketing tactics have emerged, like social media, online video & podcasting, and blogging. How should PS firms respond? Where should they stay with tried and true campaigns and where should they invest in emerging strategies? Where should they turn for insights into best-practices?
When we speak with PS executives across the nation, we often hear these types of comments:
- There is a great desire to realize the best possible return on the marketing budget, especially in these economic times.
- Recent marketing plans have not produced the desired results. Too often there has been a disconnect between business goals and marketing results.
- Tracking results has been very challenging, making it difficult to know where changes should be made.
- A plethora of choices have made it difficult to decide which tactics should be in the annual marketing plan.
- Budgets have routinely been exceeded or executives feel they’ve paid too much for too little.
Our Solution
The Shattuck Group works with our clients to create annual marketing plans that are custom tailored to business objectives, growth goals, and industry best-practices.
Value Proposition
Our annual marketing plans create a visceral link between business strategy and marketing tactics, respect budget parameters, deliver the results that matter to key stakeholders, and empower our clients to realize their growth objectives.
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