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Five Best-Practices Criteria

For Choosing The Right PS Marketing Firm

We know that PS firms struggle to find a good marketing partner. To help you think through the best way to find the right marketing firm for your company, we’d like to recommend the following five criteria for your consideration.

History Of Success In PS Marketing

Look for a marketing firm with a demonstrated history of success in working with PS organizations. It is simply too much work to try to educate a firm who does not already deeply understand this market. More often than not, your education of a marketing firm is something they will take with them while you have to start over again with another company.

Defined Engagement Model

Look for a defined process that shows the marketing firm understands how to quickly learn about your business, your goals and vision, and your unique value proposition. The more intentional this process is, the faster you will realize results and the more focused your marketing campaigns will be.

Results Orientation

Look for a marketing firm who promises results that matter to your business. Too often marketing firms focus on what they want to do and what they care about. Be wary of a marketing firm that touts their awards. In our experience, these accolades actually distract marketing firms from focusing on goals that matter to their clients.

The Right Services

Look for a clearly defined services palette that is designed for PS businesses, not product-oriented companies. The more a marketing firm’s services are already tailored for a PS business like yours, the less time you’ll have to spend bringing them up to speed.

Thought Leader

Look for a thought leader in the field of PS marketing, branding, business development, sales, and growth. Marketing businesses who have built a reputation in this area and hold the respect of the industry are the most likely to deliver the results your PS business requires.

If you focus on these criteria, you will likely experience much faster results, far less frustration, and an improved likelihood that you’ll achieve the goals you expect.

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