Welcome To Our Guide Book Library
Putting Best Practices To Work Through Building Custom Roadmaps
This section of our website contains numerous Guide Books on topics that professional service firm leaders identified, in our proprietary market research, as very important to their growth. These large documents, some of them more than 80 pages, are rich with information, exercises, and best practices.
In each Guide Book you will encounter:
- A tremendous amount of research, including charts and statistics, from surveys we’ve conducted with professional service executives.
- A comprehensive list of strategies and tactics that you should consider as you plan to implement these ideas.
- Exercises for each strategy that help you define how to apply the ideas to your firm.
- A complete roadmap, that can be customized just to your firm, so you can build a real-world action plan for your business and reap the associated benefits.
Because these Guide Books are packed with so much value, we ask a little more from you. While the Guide Books are complimentary, we do require a quick phone meeting before we turn them over to you. You can request this phone meeting by clicking on any of the Guide Book links below.
Five Strategies To Acquire New Ideal Clients In A Tough Economy
The 5 Most Important Things You Can Do To Grow Client Acquisition At Your Firm
We believe every professional service firm has ideal clients – those clients who are perfectly suited to your firm. The problem with most client acquisition campaigns is they are focused on acquiring just any client – not an ideal client. We know, based on our proprietary market research, that client acquisition is a top priority for service executives. In a tough economy, how can your firm increase revenue, profits, and demand?
When service firms work with ideal clients, revenues soar, profits skyrocket, staff morale reaches new heights, and stakeholders are empowered to take a long-term view of the business. This Guide Book walks you through the 5 key strategies to acquiring ideal clients – those who are perfect for your firm. But most importantly, you’ll apply each of the 5 strategies to your business through the exercises at the end of each chapter. Then you’ll build a full-blown 12 month roadmap to create much stronger client acquisition campaigns.
A $1,495 value – yours at no charge after a quick meeting.
Five Strategies For Professional Services Firms To Leverage
Online Video For Business Gain
A Powerful Tool For Realizing Practical Business Results
Video is changing the landscape for how service firms market their businesses. Nielsen Online shows that there are more than 130 million consumers monthly now of online videos in the US alone. And if you think they are primarily teenagers watching goofy videos about a cat, think again. The research shows just the opposite. There are more professionals, aged 35-49, watching more professionally produced online videos during work-hours than ever before. This medium is now prime-time. And yet…
In a recent survey, 58.1% of service firm executives told us that online video is either “not important” or only “somewhat important” to their marketing plans. So what’s the disconnect? Why do so few executives leverage this medium? We believe most service executives don’t know where to start, what to expect, or how to build a video-based marketing plan.
Across this 58 page document you will learn about the 5 key strategies for video success at service firms. You’ll also access more research than you may realize exists about how powerful video is for business use and encounter a full-blown business case for online video. But most importantly, you’ll apply each strategy to your business through the exercises at the end of each chapter. Then you’ll build a full-blown 12 month roadmap to leverage online video for business gain.
A $1,495 value – yours at no charge after a quick meeting.
