Five Strategies To Acquire
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Video & Audio Solutions That Pull Ideal Clients Into Buying Cycles
Developing Custom Media Products That Support Your Brand And Impact Revenue
Professional Services (PS) firm leaders have more interest in video and audio solutions for online and offline distribution than ever before. In studies we’ve conducted at The Shattuck Group, this topic grows in popularity every year.
While there is interest and excitement, there is also a great deal of confusion. For decades video and audio were the domain of disc jockeys and TV anchors. So PS executives typically know little about the production process and how to leverage these tools both effectively and cost-effectively.
When we speak with PS executives, they often tell us:
- Their firm wants to use video and audio products to promote their brand and services, but they are uncertain about where to start and do not have the time to become experts.
- When considering this option, they have discovered that it is prohibitively expensive to produce multiple professional quality videos even though they would like to develop several videos for multiple online and offline uses.
- Previous attempts to create videos and podcasts have resulted in products that are unattractive, not professional, and potentially harmful to the firm’s brand and position.
- While senior executives are very interested in using video and audio solutions, they are uncertain about how much is too much and want to establish the right balance on their website and in other promotions.
The Shattuck Group offers a high degree of expertise to create compelling video and audio products that enhance our client’s brands, influence buyer’s perceptions, and deliver persuasive messages. Our video and audio products deliver the impact that you need to persuade your ideal clients, enhance credibility, and shape buying behavior.
Our video and audio solutions build virtual relationships with your ideal clients 24 hours a day, 7 days a week, 365 days a year. Your prospective ideal clients will feel as if they already know and trust you before you even meet them, shortening sales cycles and enhancing affinity for your principals.
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