An Example Three-Year Plan
Delivering Uniquely Crafted Campaigns For Each Client
At The Shattuck Group, we look for a minimum three-year relationship with each new client we engage. We often develop three year plans
through our comprehensive five meeting process with each new client. We recognize that our clients are as unique as the people who
comprise their organizations. Yet over time, we’ve developed a good working sense of the best way to help them move from where they are
now to where they want to be in the future. The scenario presented here is just an example of one possible way we can mix and match our
services. A plan we create for your firm may be very different.
Year One
In year one we often refine our clients successful business model in key ways. We develop a platform for success to grow exponentially in the quarters to come while impacting revenue, and more importantly profits, as quickly as possible.
Typical services in year one
might include:
- Market Research
- Positioning
- Marketing Plans
- Messaging Development
- Brand Identity
- Video & Audio solutions
Year Two
In year two we build on the platform developed in year one and propel our client’s brand into an ever increasing number of buying cycles with ideal clients.
Typical services in year two might include:
- Market Research
- Thought Leadership
- Client Acquisition
- Lead Generation
- Brand Awareness
Year Three
In year three we accelerate growth through refining service offerings, adding new services, moving up-market, upgrading the ideal client profile, and enhancing our client’s perceived value - substantially impacting profitability.
Typical services in year three might include:
- Market Research
- Positioning
- Thought Leadership
- Brand Awareness
- Client Acquisition
- Lead Generation
- Video & Audio solutions
