Welcome To Our White Paper Library

Packed With Ideas And Insights To Help Professional Services Firms Grow

This section of our website contains numerous white papers on topics that professional service firm leaders identified, in our proprietary market research, as very important to their growth.

While the white papers are packed with ideas, they contain only a small portion of the value of their Guide Book counterparts. In each Guide Book you will encounter:

• A tremendous amount of research, including charts and statistics, from surveys we’ve conducted with professional service executives.
  
• A much expanded list of strategies and tactics that you should consider as you plan to implement these ideas.
  
• Exercises for each strategy that help you define how to apply the ideas to your firm.
• A complete roadmap, that can be customized just to your firm, so you can build a real-world action plan for your business and reap the associated benefits.

To access our complimentary list of Guide Books, click here.

Five Strategies To Acquire New Ideal Clients In A Tough Economy

Understand The 5 Things You Must Do To Acquire Great New Clients

Service firm leaders tell us that acquiring new clients is a top priority. Yet when we examine the steps they are taking to make this happen, key items are almost always missing. This white paper walks you through the 5 most important steps you should take to acquire ideal new clients, not just any client.

Five Strategies For Professional Services (PS) Firms To Leverage
Online Video For Business Gain

Learn What Your Firm Should Do To Leverage The Power Of Online Video

At The Shattuck Group we believe online video should be a key part of every service firm’s marketing plan. Yet our proprietary research shows us that fewer than 30% of service firms are using or plan to use video in the coming 12 months. We believe most service executives don’t know where to start, what to expect, or how to build a video-based marketing plan. This white paper offers research-backed ideas to help you do just that.

Lead Generation Best Practices For Professional Services Firms

Learn About The 8 Drivers Of Lead Generation Success

Proliferation of lead generation tactics, like social media, online video, and blogging, has left many service firm leaders with deep questions about how to construct a streamlined and effective marketing plan that simply works and doesn’t break the bank.

We surveyed more than 350 PS leaders and discovered that they preferred 5 tactics for developing new deals and clients. This white paper outlines these tactics and provides insights into the 8 drivers that empower lead generation success.