Five Strategies To Acquire
New Ideal Clients In A
Tough Economy
Delivering Results | Cultural Factors | How We Help | Services We Offer | Getting Started
Delivering Results To Our Ideal Clients
Does Your Firm Fit Our Ideal Client Profile? You'll Know As Soon As You Read This Page
At The Shattuck Group we believe in the concept of an ideal client – a company who needs what you offer and is willing to pay top dollar for your services. In our Positioning Strategies service, we help our clients define who their ideal client is and how to maximize those relationships. Because we believe it is important to walk the talk, we want to tell you exactly who our ideal client is. Our ideal client is a successful professional services firm that knows it has not achieved its full potential. As much as executives know they’ve done well, they are hungry to grow.
Specifically, they want to increase market share, acquire new clients, increase profits, generate leads, build a strong brand, differentiate from competitors, and create demand that positions them to pick only the most desirable deals with only preferred clients.
Our ideal client does not come from just one industry. They may be a:
- Technology consulting firm
- Financial advisory team
- Software-as-a-service provider
- CPA firm
- Business consulting group
- Staffing firm
- Coaching team
- Real estate firm
Professional services businesses in all of these industries share common challenges and opportunities. What they need more than an industry insider is a marketing team with a demonstrated history of success in positioning, branding, and business development – a marketing team with a well-defined methodology that consistently and repeatedly delivers results.
Our ideal client is medium-sized, profitable and stable, and has more than enough revenue to afford our fees. They have between 15 and 70 staff and they earn between 5 and 9 million dollars annually in top line revenue. They are located inside the continental US. They’ve been in business for 5 years or more. They’re a “hidden gem” in their market and are very good at what they do, even though they’re not the most well known.
Does this sound like your firm? Maybe you’ve been looking for us all along? To learn more about how we help firms like yours, just keep reading.
