Action Guides

Video-based tools for mid-size service firms to accomplish their biggest goals.



Over the last several years, several entrepreneurs have come to us with the specific goal of at least doubling revenues and sometimes tripling profits.  Does that sound like you?  Is that what you would like to accomplish?  Do you believe that your organization could at least double your revenues?  We’ll bet your right.  Why do we say this?  Because we’ve helped firms just like yours accomplish this big goal. 

7 Steps to a Website that drives Services Revenue

How service firms should optimize their web presence for revenue creation

Can your website help you acquire organic new clients? Yes. But the way you are using your website today won’t work. Online brochures, website that are primarily about a service company, are dead. They’re not effective in the digital age. What does work? The digital ecosystem contains thousands of great prospects who are ideal for your company. But to pull them into a business relationship, you have to build the right model. You have to give them a reason to make the in-bound journey. This Action Guide shows you exactly how to do this, step-by-step, across 7 videos and downloadable tools.

7 Steps To A Content Marketing Program That Consistently Yields Ideal Clients

Content marketing is supposedly the pill to cure all ills for professional service firms – right? Then why is it, in a survey from MarketingProfs, that 62% of marketing leaders ranked their content marketing efforts as mediocre instead of outstanding? If you’re from a small, medium-sized or even a large professional service firm and you’re struggling with content marketing – this Action Guide will help you tremendously. Across these 7 steps, Randy Shattuck will show you how to create content that your prospective ideal client simply cannot resist. Not only will they consume your content, they will lean in to your company and deeply desire your services. This Action Guide shows you, step-by-step, how to use Content Marketing to consistently acquire great new clients.

7 Steps To A Lead Nurturing Program That Keeps You In Front Of Prospects

Lead nurturing, for professional service firms, is akin to planting and tending to crops so you can one day reap a harvest. But instead of planting seeds, we plant ideas. We create buy-in to our approach to doing things and addressing the top goals, opportunities and challenges of our prospective ideal clients. Many professional services firms look for short-cuts and the latest fad, focusing on tricks instead of what really works and doing it day after day. This Action Guide is designed for service leaders who want to nurture potential buyers consistently over time so when they enter a buying cycle, they think of you first. Now that’s powerful.

7 Steps To Optimize Marketing Automation For Service Firms

The decision to implement marketing automation and the outcome of that decision is a make-or-break moment for most marketing executives. These implementations can make you a hero or a zero. Benefit from the lessons we’ve learned from multiple marketing automation implementations for professional service firms. This Action Guide will help both those who have already implemented marketing automation and those who are planning to. Join Randy Shattuck as he shows you the seven most important strategies for optimizing marketing automation systems for service firms.

7 Strategies To Align Sales & Marketing Teams At Service Firms

Sales and marketing alignment is a huge issue for most service firms. When the marketing and sales functions work well together, the business prospers, clients are served well and profit margins grow. But when they are misaligned, the sales funnel leaks, revenues miss their targets and productivity and morale slump – making the work-place not all that much fun. But this doesn’t have to be the case. Sales and marketing functions need each other to be successful and they both play a critical role in helping service firms achieve growth goals. This Action Guide is designed for senior executives at service firms who want to understand specific, concrete and practical steps they can take to bring alignment between the sales and marketing functions.