Grow Your Mid-Size Service Firm with these events
Strategies to take your firm and people to the next level
The Top 5 CPA Firm Opportunities Today
TAKE YOUR FIRM TO THE NEXT LEVEL
Randy Shattuck and James Hickey bring you insights you need to navigate this disruptive period and take advantage of the opportunities disruption inevitably creates. The top 5 CPA opportunities they discuss include:
- Double your revenues without doubling your staff
- Differentiate your brand & carve out a market niche you can dominate
- Add high-value services beyond tax & audit
- Grow a national or global clientele
- Attract & retain top talent for life.
Align sales and marketing teams to grow revenue, clients
How To Turn These Two Functions Into A Well-Oiled Machine
When the sales marketing functions at professional service firms are not aligned, the business suffers. Sales teams complain that marketing doesn’t generate enough leads or that the leads are junk. Marketing leaders are frustrated that the sales function won’t follow up on the leads they’ve generated. But the big loser is the business.
Nurture Leads To Fill Your Sales Funnel
How Professional Service Firms Can Realize Consistent, Predictable Growth
60.3% of professional service firms who took our Top Growth Strategies poll stated that in the last 24 months their client acquisition has grown by less than 15%. Think about that for a moment. More than 60% of professional service firms are not growing all that much. What’s even more intriguing is that 70% of professional service firm leaders who took our survey stated that their number one source for new clients is referrals from existing clients.
Make Content Marketing A Client Acquisition Machine
How To Turn Content Into A Real Revenue Producer
Content marketing is supposedly the pill to cure all ills for professional service firms. But why is it that 62% of marketers rank their content marketing efforts as mediocre and not outstanding, according to a study by MarketingProfs? There have never been more opportunities for professional service firms to connect with prospective clients. YouTube, Twitter, LinkedIn and Facebook are popular social media tools. Case studies, blog-posts, infographics and articles clamor for attention. White papers, guidebooks and webinars are still viable.
Five Pillars Of Marketing Automation Success
Getting Beyond The Hype By Going Behind The Scenes
3 STRATEGIES TO ACQUIRE IDEAL ORGANIC CLIENTS
THIS IS HOW YOU DO IT TODAY'S COMPETITIVE SERVICE LANDSCAPE
Most mid-size professional service firms want to acquire great new clients. But the number one source of new client acquisition, referrals, is not something they can control. They can’t make existing clients and partners refer new clients to them. More than that, referrals usually are not enough to reach the growth objectives for most firms. So if you cannot control referrals and if they are not enough to hit your growth objectives, what do you do?