This is probably a counterintuitive idea. But we find it to be true nonetheless. If your website is primarily about your company, your services, you capabilities and why prospects should pick you – they have little reason to visit or stay on your website. But if your website contains great ideas that help your prospective ideal clients understand how to achieve goals that matter to them, you position as the expert. You become the trusted advisor. Your website is, ultimately, about the goals of your ideal client.

Explore this idea in greater detail by clicking the links below.